News & Views

This month, we would like to share with you the results of a simple task given to all team members at Endpoint, revealed on the night of our 15th birthday dinner celebrations.

This month, Endpoint celebrates its 15th birthday.

The Transform Awards are going global! Not content with dominating the European scene for recognising the very best corporate, product and global rebrands and positioning, in 2014 the awards are crossing international waters to bring the inaugural Transform Awards MENA for the Gulf States.

Industry analysts forecast that in the next 10-20 years the majority of bank branches could close. What is underlying this change in the physical retail landscape?

In celebration of our 15th year, we wanted to do something extra special for our Christmas card this year.

Unless you’ve been living under a rock for the last few weeks, you’ll know that the London Design Festival 2014 is almost upon us. So we at Endpoint thought we’d make it just that little bit easier. Here’s our Top 5 pick of what looks hot.

We are delighted to announce the appointment of Jackie Hawkins to the new role of Marketing and Brand Director, based in our London studio.

Big Bang. Replacement. Pareto. Which of these scenarios for the rollout of a new brand should organisations choose in order to achieve maximum impact? And how can a brand implementation masterplan guide you through the intricacies of rebranding?

We are delighted to announce the appointment of Peter Krikhaar to the new role of Managing Director, Endpoint Middle East as we focus on delivering a world-class service to our clients across the Gulf region.

Sat Nav in cars and on mobile phones have changed the way we navigate to and around places. But have they diminished the physical experience we have in an environment and how can we as wayfinders strike the correct balance between technology and experience?

To mark the occasion of our 15th birthday we are exploring a ’15’ related topic or theme on the 15th of every month. This month our Wayfinding Design Director Alison Richings shares her thoughts on wayfinding in healthcare environments.

All too often we see compelling and imaginatively conceived brands fail to live up to expectation. More often than not the reason for this is the false assumptions Chief Marketing Officers and their colleagues make about planning and implementing a global brand change program.

Transform Awards, sponsored by Endpoint, were announced last night at a glitzy ceremony in London.

The past twelve months marked a momentous year for Endpoint characterised by double-digit client gains and some landmark projects that have seen us work with ambitious brands across many sectors.

In this technical piece, we explore the origins and rise of the humble LED and explain how they work and why they are poised to take over the world. Ideal for students, designers and technology enthusiasts, this article is packed with links and plenty of insight.

The department stores ability to provide an innovative experience alongside a breadth of options has struck a chord with customers. Yet all the beautifully designed features fail in their aim if customers cannot find what they are looking for. In retail, good wayfinding is vital.

Billions are spent each year on branding and yet an essential part is often neglected - delivering the brand through employees.

The global spotlight will fall on Dubai in 2020 when it becomes the first city from the Middle East to host the World Expo.