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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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From supergraphics to global strategies: Tim Groom's impact in wayfinding

From supergraphics to global strategies: Tim Groom's impact in wayfinding

Tim Groom, a senior technical designer at Endpoint, discusses his career journey and current role in the field.
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Creating connections: Ollie Singleton’s experience at Endpoint

Creating connections: Ollie Singleton’s experience at Endpoint

Ollie Singleton, a Technical Designer at Endpoint, describes his multifaceted responsibilities, which encompass design visualisation, strategic analysis, client collaboration and photography.
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Season's Greetings from Endpoint

Season's Greetings from Endpoint

Wishing You a Bright and Cheerful Christmas from London to Dubai to Singapore
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Building a legacy: Getting donor recognition right for cultural institutions

Building a legacy: Getting donor recognition right for cultural institutions

Donor recognition for our treasured cultural institutions are difficult design pieces to get right.
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From architecture to wayfinding: The journey of Theng Theng Soo in graphic design

From architecture to wayfinding: The journey of Theng Theng Soo in graphic design

Senior Wayfinding Designer, Theng Theng Soo, an architect turned graphic designer, enjoys combining her architecture and graphic design expertise to work on wayfinding projects at Endpoint Singapore.
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Endpoint Singapore – One year on

Endpoint Singapore – One year on

Singapore is our latest studio opening, bringing Endpoint's unique wayfinding approach and creativity to Asia. The studio celebrated its first full year on 1st August 2023.
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From concept to approval: Shan Kang’s wayfinding journey so far

From concept to approval: Shan Kang’s wayfinding journey so far

Senior Wayfinding Design Lead, Shan Kang, began her wayfinding career with an internship in wayfinding design. After 8 years in the industry, she joined Endpoint.
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The sky’s the limit: Endpoint’s Fariz Ahmad talks wayfinding and skydiving

The sky’s the limit: Endpoint’s Fariz Ahmad talks wayfinding and skydiving

Senior Studio Director of Endpoint Dubai, Fariz Ahmad, oversees the studio’s daily activities, working closely with the creative and technical teams.
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The Endpoint team creates a festive collage together

The Endpoint team creates a festive collage together

This year, our festive theme is togetherness. We’ve created a moving collage made from signage and everyday tools. Keep your eyes peeled for a plate of mince pies!
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Krati Jasoria: Bringing project management to wayfinding projects

Krati Jasoria: Bringing project management to wayfinding projects

Krati Jasoria is a Project Manager at Endpoint’s Singapore studio, where she combines her project management skills with a fascination for wayfinding.
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How numbering systems and culture impact wayfinding design

How numbering systems and culture impact wayfinding design

Endpoint’s London and Dubai teams share their insights on the impact of numbering systems and culture on wayfinding design.
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Katie Bevin: Finding a niche in environmental graphic design

Katie Bevin: Finding a niche in environmental graphic design

Katie Bevin is a Senior Graphic Designer at Endpoint’s London studio. In this article, Katie explains how she found her niche in environmental graphic design.
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Elisa Grossetete: Create wayfinding design to enhance people’s life

Elisa Grossetete: Create wayfinding design to enhance people’s life

Elisa Grossetete seeks to enhance people’s life through wayfinding design. She leads the strategy and design team at Endpoint’s Dubai office.
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Exploring the design implications of gender-neutral wayfinding signage

Exploring the design implications of gender-neutral wayfinding signage

What is the future of gender-neutral wayfinding signage? Is it possible for designs to become inclusive of all genders? Endpoint explores the possibilities.
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Pelin Morris: From anthropology to wayfinding

Pelin Morris: From anthropology to wayfinding

Pelin Morris took a slightly unorthodox route on her journey to becoming a graphic designer at Endpoint. She’s currently involved in every aspect of wayfinding, and specialises in environmental graphics across multiple sectors.
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Endpoint's Festive Window

Endpoint's Festive Window

Fa la la la la, la la la la.
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Sur Nagarale: Designing the way

Sur Nagarale: Designing the way

Endpoint designer Sur Nagarale discusses her passion for wayfinding, and her career path to Endpoint, Dubai
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Vincent Bong: Designs in Dubai

Vincent Bong: Designs in Dubai

Endpoint Technical Lead, Vincent Bong, discusses the enduring appeal of working in wayfinding.
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15/10/2024 10:21
Three years ago, Endpoint completed a significant wayfinding and signage project at the historic Theatre Royal Drury Lane (@lwtheatres), just in time for Disney's Frozen to light up the stage. Now, as that magical run recently concluded, we reflect on our contribution to this grand restoration.Our team navigated unique challenges in blending 21st-century functionality with 18th-century aesthetics. By carefully recreating historic typography using modern techniques, we ensured the signage seamlessly integrated with the theatre's Georgian architecture, while guiding guests through the venue's newly added amenities.From the King’s side to the Prince’s side, every detail was thoughtfully designed to honour the theatre’s rich legacy while serving its contemporary needs. We're proud to have played a part in revitalising this iconic West End landmark, enhancing the visitor experience for the past three unforgettable years.Check out the link in our bio to explore the incredible £60 million restoration project! Watch our case study video on YouTube, where Dan Watkins dives into the details, or visit our website to learn more.📸 1 - 7 @marcusginns
📸 8 - LW Theatres
📸 9 - Michael Bowles Photography
30/09/2024 17:50
We’re excited to share that our University of East London (UEL) project has received an Honour Award in the Placemaking category at the 2024 SEGD Global Design Awards! 🎉A heartfelt thank you to our amazing team, partners, and UEL for their dedication in making this project a success. This recognition showcases the power of collaboration and thoughtful design in transforming spaces.Special thanks to our incredible collaborators:Client: @universityofeastlondon
Architects: Altitude Design
Art Consultants: @artacumen
Sustainability Consultants: KLH Sustainability
Lighting Consultants: Lumineer Studio
Landscaping Consultants: @outerspace_urban_design
Exhibition Consultants: @outside_studios_
Signage Fabricator: @douglassignsukClick the link in our bio to read the full story!
20/09/2024 12:58
Celebrating six years of transformation at the Royal Opera House!Saturday 21st September marks six years since the Royal Opera House unveiled its ambitious "Open Up" project, designed to make this iconic cultural landmark more accessible, welcoming, and inclusive. Endpoint was proud to be part of this remarkable journey, working alongside @stanton_williams and the ROH Audience Experience Team to enhance the wayfinding experience across the venue.Our mission was clear: to help visitors navigate the space with ease and improve the overall visitor experience. By introducing our seamless, user-centred wayfinding system, we achieved:- Reduced foyer congestion and shorter "street to seat" journey times (under 3 minutes!).
- Fewer "lock-outs" due to late arrivals, thanks to our innovative ticketing and signage design.
- A more intuitive experience for all, including international visitors and first-time guests.Want to learn more about our work on this project? Click on the link in our bio.#weareendpoint #wayfinding #wayfindingconsultant #design #royaloperahouse #openup #accessibility #culturallandmarks #architecture #userexperience📸 1 - Royal Ballet dancers Olivia Cowley and Joseph Sissens in the Linbury foyer of the Royal Opera House, photo by @lukehayesphotography / ROH.
📸 2 - 4 & 8 - @huftonandcrow
📸 5 - 7 - Endpoint Photography
02/08/2024 15:41
At Endpoint, we're excited to be utilising Virtual Reality (VR) on some of our wayfinding projects to create immersive 3D environments that mirror real-world spaces. This isn't just great for collaboration; it also lets us, our clients, and architects view the project from the end-user's perspective. By experiencing our wayfinding and signage in VR, we can identify potential challenges and address them before implementing the design—something that's often tough to achieve with traditional methods.Watch this space for upcoming videos and photos of our innovative work!
05/07/2024 16:58
We recently visited a supplier to explore their sublimation capabilities. Here are some samples of their work.We enjoy visiting suppliers, as it allows us to learn about their latest innovations, review samples of their work, and observe their processes.This firsthand experience enables us to provide informed recommendations to our clients regarding the best materials for their projects.

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