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News & Views

Keep up-to-date with all things Endpoint

Read our latest news and listen to our podcasts, covering everything from recent wins and new appointments, to in-depth discussions around the biggest issues in wayfinding and experience design.

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The future of mapping the world with what3words

The future of mapping the world with what3words

what3words assigns short memorable phrases to map locations globally. Recent news has raised concerns over its usage, but what’s the real issue here?
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A strong contender: Cerys Thomas keeps on developing and delivering

A strong contender: Cerys Thomas keeps on developing and delivering

Since returning to Endpoint after completing her internship, Cerys Thomas’ technical design work has been instrumental in maintaining our high standards across many creative projects.
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New signage to support Chaucer’s revamped brand identity

New signage to support Chaucer’s revamped brand identity

Endpoint worked with Chaucer and Pentagram to implement a striking new reception signage.
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Lights, camera, action as Endpoint supports Twickenham Film Studios rebrand

Lights, camera, action as Endpoint supports Twickenham Film Studios rebrand

Endpoint wayfinding team helps Twickenham Film Studios to bring their new brand identity to life through wayfinding & signage.
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From design to implementation: How Technical Project Manager Pedro Barreto thrives bringing visions to life

From design to implementation: How Technical Project Manager Pedro Barreto thrives bringing visions to life

Pedro Barreto studied architecture in Portugal, before a need to be more hands-on saw him join Endpoint as a Technical Project Manager here in London.
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Everton’s new stadium granted green light from Government

Everton’s new stadium granted green light from Government

We're looking forward to creating a bespoke stadium wayfinding signage design for Everton Football Club.
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Through catwalks and car parks – How Estelle Magrin is empowering wayfinding design at Endpoint

Through catwalks and car parks – How Estelle Magrin is empowering wayfinding design at Endpoint

Originally from Lyon, France, our Dubai-based wayfinding designer, Estelle Magrin, landed at Endpoint with her multidisciplinary and international career in design.
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From the page to the built environment: Endpoint talks typography with Dalton Maag

From the page to the built environment: Endpoint talks typography with Dalton Maag

Endpoint’s Wayfinding Design Director and font obsessive, Alison Richings, talks typography with Dalton Maag’s Founder, Bruno Maag, and its Creative Director, Riccardo De Franceschi.
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Fusing Classic & Modern: Wayfinding designer Noor Alshawa’s path to Endpoint

Fusing Classic & Modern: Wayfinding designer Noor Alshawa’s path to Endpoint

Born and raised in Saudi Arabia to a Palestinian family, Endpoint Dubai-based Wayfinding Designer Noor Alshawa’s local knowledge and experience complements her design expertise.
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Endpoint featured in new signage & wayfinding book

Endpoint featured in new signage & wayfinding book

Two Endpoint wayfinding projects – Harrods and the Dubai Design District (d3) – are featured in a new book ‘Designing Orientation: Signage Concepts & Wayfinding Systems’.
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Environmental Graphics: Playing its part in transforming the modern workplace

Environmental Graphics: Playing its part in transforming the modern workplace

Given the pandemic, the rise in remote working, and a decline in office usage; how can building owners create spaces that companies can use flexibly and feel a sense of belonging in?
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Endpoint appointed wayfinding consultant for the former Whiteleys shopping centre

Endpoint appointed wayfinding consultant for the former Whiteleys shopping centre

Endpoint is part of the design team helping to transform the former Whiteleys shopping centre for the 21st Century.
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Strategic Upward Movements – How Tom Williams, project manager, ended up at Endpoint

Strategic Upward Movements – How Tom Williams, project manager, ended up at Endpoint

Spanning client service and project management, the London team’s Tom Williams has a multifaceted role – a heady mix of design management, creative strategy, and technical implementation.
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Giving signage its due respect

Giving signage its due respect

Alison Richings, Wayfinding Design Director, explores how a sign can go a long way and the impact it can have on trust.
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Endpoint scores stadium wayfinding project for Everton Football Club

Endpoint scores stadium wayfinding project for Everton Football Club

Earlier this year, Pattern architects appointed Endpoint to create a bespoke stadium wayfinding signage design for Everton Football Club's new stadium at Bramley-Moore Dock.
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A year spent career wayfinding at Endpoint

A year spent career wayfinding at Endpoint

Endpoint welcomed Industrial Design & Technology student, Ollie Singleton as its 2019/20 intern. Here’s his take on the last year.
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Wayfinding: Engineering value from the start

Wayfinding: Engineering value from the start

In all kinds of building and refurbishment projects, wayfinding is treated as an afterthought – even though it’s at the forefront of the end-user experience.
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Why wayfinding is essential ‘Behind The Scenes’

Why wayfinding is essential ‘Behind The Scenes’

Wayfinding is seen as something that should concern front of house or customer areas – but it’s just as essential behind the scenes.
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15/10/2024 10:21
Three years ago, Endpoint completed a significant wayfinding and signage project at the historic Theatre Royal Drury Lane (@lwtheatres), just in time for Disney's Frozen to light up the stage. Now, as that magical run recently concluded, we reflect on our contribution to this grand restoration.Our team navigated unique challenges in blending 21st-century functionality with 18th-century aesthetics. By carefully recreating historic typography using modern techniques, we ensured the signage seamlessly integrated with the theatre's Georgian architecture, while guiding guests through the venue's newly added amenities.From the King’s side to the Prince’s side, every detail was thoughtfully designed to honour the theatre’s rich legacy while serving its contemporary needs. We're proud to have played a part in revitalising this iconic West End landmark, enhancing the visitor experience for the past three unforgettable years.Check out the link in our bio to explore the incredible £60 million restoration project! Watch our case study video on YouTube, where Dan Watkins dives into the details, or visit our website to learn more.📸 1 - 7 @marcusginns
📸 8 - LW Theatres
📸 9 - Michael Bowles Photography
30/09/2024 17:50
We’re excited to share that our University of East London (UEL) project has received an Honour Award in the Placemaking category at the 2024 SEGD Global Design Awards! 🎉A heartfelt thank you to our amazing team, partners, and UEL for their dedication in making this project a success. This recognition showcases the power of collaboration and thoughtful design in transforming spaces.Special thanks to our incredible collaborators:Client: @universityofeastlondon
Architects: Altitude Design
Art Consultants: @artacumen
Sustainability Consultants: KLH Sustainability
Lighting Consultants: Lumineer Studio
Landscaping Consultants: @outerspace_urban_design
Exhibition Consultants: @outside_studios_
Signage Fabricator: @douglassignsukClick the link in our bio to read the full story!
20/09/2024 12:58
Celebrating six years of transformation at the Royal Opera House!Saturday 21st September marks six years since the Royal Opera House unveiled its ambitious "Open Up" project, designed to make this iconic cultural landmark more accessible, welcoming, and inclusive. Endpoint was proud to be part of this remarkable journey, working alongside @stanton_williams and the ROH Audience Experience Team to enhance the wayfinding experience across the venue.Our mission was clear: to help visitors navigate the space with ease and improve the overall visitor experience. By introducing our seamless, user-centred wayfinding system, we achieved:- Reduced foyer congestion and shorter "street to seat" journey times (under 3 minutes!).
- Fewer "lock-outs" due to late arrivals, thanks to our innovative ticketing and signage design.
- A more intuitive experience for all, including international visitors and first-time guests.Want to learn more about our work on this project? Click on the link in our bio.#weareendpoint #wayfinding #wayfindingconsultant #design #royaloperahouse #openup #accessibility #culturallandmarks #architecture #userexperience📸 1 - Royal Ballet dancers Olivia Cowley and Joseph Sissens in the Linbury foyer of the Royal Opera House, photo by @lukehayesphotography / ROH.
📸 2 - 4 & 8 - @huftonandcrow
📸 5 - 7 - Endpoint Photography
02/08/2024 15:41
At Endpoint, we're excited to be utilising Virtual Reality (VR) on some of our wayfinding projects to create immersive 3D environments that mirror real-world spaces. This isn't just great for collaboration; it also lets us, our clients, and architects view the project from the end-user's perspective. By experiencing our wayfinding and signage in VR, we can identify potential challenges and address them before implementing the design—something that's often tough to achieve with traditional methods.Watch this space for upcoming videos and photos of our innovative work!
05/07/2024 16:58
We recently visited a supplier to explore their sublimation capabilities. Here are some samples of their work.We enjoy visiting suppliers, as it allows us to learn about their latest innovations, review samples of their work, and observe their processes.This firsthand experience enables us to provide informed recommendations to our clients regarding the best materials for their projects.

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