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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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A way with words: Endpoint talks tech and digital wayfinding with what3words

A way with words: Endpoint talks tech and digital wayfinding with what3words

Endpoint’s Wayfinding Design Director, Alison Richings, recently met up with what3words’ Chief Marketing Officer, Giles Rhys Jones, to discuss the future of digital mapping, and its game-changing impact on wayfinding.
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Paul Garratt: Improving experiences in the built environment

Paul Garratt: Improving experiences in the built environment

Endpoint’s Senior Industrial Designer shares his journey into wayfinding and how he arrived at Endpoint.
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Fuelling the fan experience: Lessons learnt

Fuelling the fan experience: Lessons learnt

The stadium & fan experience have changed beyond recognition – & not just because of COVID. We take a look at the positive role wayfinding is playing.
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Why workplace branding matters more than ever

Why workplace branding matters more than ever

Workplace branding is actually more subtle and a lot more important than you might think.
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Coming to Dubai: Technical Designer Brian Cruz’s Endpoint journey so far

Coming to Dubai: Technical Designer Brian Cruz’s Endpoint journey so far

As one of the first employees at Endpoint’s Dubai studio, Technical Designer Brian Cruz has enjoyed being part of the company’s growth over the past 13 years.
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The future of mapping the world with what3words

The future of mapping the world with what3words

what3words assigns short memorable phrases to map locations globally. Recent news has raised concerns over its usage, but what’s the real issue here?
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A strong contender: Cerys Thomas keeps on developing and delivering

A strong contender: Cerys Thomas keeps on developing and delivering

Since returning to Endpoint after completing her internship, Cerys Thomas’ technical design work has been instrumental in maintaining our high standards across many creative projects.
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From design to implementation: How Technical Project Manager Pedro Barreto thrives bringing visions to life

From design to implementation: How Technical Project Manager Pedro Barreto thrives bringing visions to life

Pedro Barreto studied architecture in Portugal, before a need to be more hands-on saw him join Endpoint as a Technical Project Manager here in London.
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Through catwalks and car parks – How Estelle Magrin is empowering wayfinding design at Endpoint

Through catwalks and car parks – How Estelle Magrin is empowering wayfinding design at Endpoint

Originally from Lyon, France, our Dubai-based wayfinding designer, Estelle Magrin, landed at Endpoint with her multidisciplinary and international career in design.
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From the page to the built environment: Endpoint talks typography with Dalton Maag

From the page to the built environment: Endpoint talks typography with Dalton Maag

Endpoint’s Wayfinding Design Director and font obsessive, Alison Richings, talks typography with Dalton Maag’s Founder, Bruno Maag, and its Creative Director, Riccardo De Franceschi.
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Fusing Classic & Modern: Wayfinding designer Noor Alshawa’s path to Endpoint

Fusing Classic & Modern: Wayfinding designer Noor Alshawa’s path to Endpoint

Born and raised in Saudi Arabia to a Palestinian family, Endpoint Dubai-based Wayfinding Designer Noor Alshawa’s local knowledge and experience complements her design expertise.
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Environmental Graphics: Playing its part in transforming the modern workplace

Environmental Graphics: Playing its part in transforming the modern workplace

Given the pandemic, the rise in remote working, and a decline in office usage; how can building owners create spaces that companies can use flexibly and feel a sense of belonging in?
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Strategic Upward Movements – How Tom Williams, project manager, ended up at Endpoint

Strategic Upward Movements – How Tom Williams, project manager, ended up at Endpoint

Spanning client service and project management, the London team’s Tom Williams has a multifaceted role – a heady mix of design management, creative strategy, and technical implementation.
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Giving signage its due respect

Giving signage its due respect

Alison Richings, Wayfinding Design Director, explores how a sign can go a long way and the impact it can have on trust.
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Wayfinding: Engineering value from the start

Wayfinding: Engineering value from the start

In all kinds of building and refurbishment projects, wayfinding is treated as an afterthought – even though it’s at the forefront of the end-user experience.
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Why wayfinding is essential ‘Behind The Scenes’

Why wayfinding is essential ‘Behind The Scenes’

Wayfinding is seen as something that should concern front of house or customer areas – but it’s just as essential behind the scenes.
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An inhospitable environment? The hospitality experience post-lockdown

An inhospitable environment? The hospitality experience post-lockdown

We take look at some of the short and longer-term issues hospitality faces as companies look to reopen and offer the best guest experience.
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Kickstarting the cultural sector in a post-lockdown world

Kickstarting the cultural sector in a post-lockdown world

We take a closer look at how museums, cultural institutions, and art galleries will operate in the ‘New Normal’.
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15/10/2024 10:21
Three years ago, Endpoint completed a significant wayfinding and signage project at the historic Theatre Royal Drury Lane (@lwtheatres), just in time for Disney's Frozen to light up the stage. Now, as that magical run recently concluded, we reflect on our contribution to this grand restoration.Our team navigated unique challenges in blending 21st-century functionality with 18th-century aesthetics. By carefully recreating historic typography using modern techniques, we ensured the signage seamlessly integrated with the theatre's Georgian architecture, while guiding guests through the venue's newly added amenities.From the King’s side to the Prince’s side, every detail was thoughtfully designed to honour the theatre’s rich legacy while serving its contemporary needs. We're proud to have played a part in revitalising this iconic West End landmark, enhancing the visitor experience for the past three unforgettable years.Check out the link in our bio to explore the incredible £60 million restoration project! Watch our case study video on YouTube, where Dan Watkins dives into the details, or visit our website to learn more.📸 1 - 7 @marcusginns
📸 8 - LW Theatres
📸 9 - Michael Bowles Photography
30/09/2024 17:50
We’re excited to share that our University of East London (UEL) project has received an Honour Award in the Placemaking category at the 2024 SEGD Global Design Awards! 🎉A heartfelt thank you to our amazing team, partners, and UEL for their dedication in making this project a success. This recognition showcases the power of collaboration and thoughtful design in transforming spaces.Special thanks to our incredible collaborators:Client: @universityofeastlondon
Architects: Altitude Design
Art Consultants: @artacumen
Sustainability Consultants: KLH Sustainability
Lighting Consultants: Lumineer Studio
Landscaping Consultants: @outerspace_urban_design
Exhibition Consultants: @outside_studios_
Signage Fabricator: @douglassignsukClick the link in our bio to read the full story!
20/09/2024 12:58
Celebrating six years of transformation at the Royal Opera House!Saturday 21st September marks six years since the Royal Opera House unveiled its ambitious "Open Up" project, designed to make this iconic cultural landmark more accessible, welcoming, and inclusive. Endpoint was proud to be part of this remarkable journey, working alongside @stanton_williams and the ROH Audience Experience Team to enhance the wayfinding experience across the venue.Our mission was clear: to help visitors navigate the space with ease and improve the overall visitor experience. By introducing our seamless, user-centred wayfinding system, we achieved:- Reduced foyer congestion and shorter "street to seat" journey times (under 3 minutes!).
- Fewer "lock-outs" due to late arrivals, thanks to our innovative ticketing and signage design.
- A more intuitive experience for all, including international visitors and first-time guests.Want to learn more about our work on this project? Click on the link in our bio.#weareendpoint #wayfinding #wayfindingconsultant #design #royaloperahouse #openup #accessibility #culturallandmarks #architecture #userexperience📸 1 - Royal Ballet dancers Olivia Cowley and Joseph Sissens in the Linbury foyer of the Royal Opera House, photo by @lukehayesphotography / ROH.
📸 2 - 4 & 8 - @huftonandcrow
📸 5 - 7 - Endpoint Photography
02/08/2024 15:41
At Endpoint, we're excited to be utilising Virtual Reality (VR) on some of our wayfinding projects to create immersive 3D environments that mirror real-world spaces. This isn't just great for collaboration; it also lets us, our clients, and architects view the project from the end-user's perspective. By experiencing our wayfinding and signage in VR, we can identify potential challenges and address them before implementing the design—something that's often tough to achieve with traditional methods.Watch this space for upcoming videos and photos of our innovative work!
05/07/2024 16:58
We recently visited a supplier to explore their sublimation capabilities. Here are some samples of their work.We enjoy visiting suppliers, as it allows us to learn about their latest innovations, review samples of their work, and observe their processes.This firsthand experience enables us to provide informed recommendations to our clients regarding the best materials for their projects.

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