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Explore wayfinding from different angles

Read our insights and research, discussing hot topics related to wayfinding, placemaking, sign design and the latest market trend.

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Placemaking: Creating communities in the Build to Rent market

Placemaking: Creating communities in the Build to Rent market

We take a look at the importance of placemaking and building communities in the burgeoning Build to Rent (BTR) sector.
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Place branding in a post-lockdown world: Building a stronger sense of purpose and community for new developments

Place branding in a post-lockdown world: Building a stronger sense of purpose and community for new developments

The world is going through one of its worst pandemics, so Tim Hill at Noë & Associates and Alison Richings at Endpoint discuss place branding and placemaking in a post-pandemic world.
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Lost? There’s more than one solution

Lost? There’s more than one solution

Our head of wayfinding, Alison Richings, argues the case against her chosen discipline being dismissed as a ‘weasel word’ by the Financial Times.
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5 things to consider when rolling out a global multi-site rebrand

5 things to consider when rolling out a global multi-site rebrand

Ready to set your multi-site rebrand in motion? Here are five things to keep in mind as you begin the process.
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Retail Wayfinding

Retail Wayfinding

Alison Richings discusses retail wayfinding using Harrods as an example of how we enhanced their customer experience.
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Pelin Morris interviewed in Design Week

Pelin Morris interviewed in Design Week

Design Week spoke with Pelin Morris about her career as a wayfinding graphic designer.
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Open for all: How wayfinding can help museums & galleries attract more visitors

Open for all: How wayfinding can help museums & galleries attract more visitors

Many people avoid museums and galleries as they don’t feel they are ‘for them’. But wayfinding just might help them overcome this ‘elitist’ stigma.
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A guiding light: illumination in wayfinding

A guiding light: illumination in wayfinding

Light plays a massive role in wayfinding. So why isn’t it higher up on the strategic agenda?
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Creating a premium wayfinding experience for Harrods

Creating a premium wayfinding experience for Harrods

Our Wayfinding Design Director, Alison Richings, gives an insight into the challenge of working on a wayfinding system for an iconic brand – Harrods.
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Twentytwo Bishopsgate: Wayfinding meets WELL standards

Twentytwo Bishopsgate: Wayfinding meets WELL standards

Twentytwo Bishopsgate will be one of the most progressive buildings in London and the UK’s first WELL certified building. But what role is wayfinding playing in making this happen?
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People Vs. Property: Who rules the office?

People Vs. Property: Who rules the office?

Office design used to be dictated by available space. But as companies prioritise employee needs, things are changing.
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Project Endpoint: Building a more creative workplace

Project Endpoint: Building a more creative workplace

New Year, new space? After ten years on Tower Bridge Road, we felt it was time to revamp Endpoint’s creative workplace, so we spoke to our friends at Pentagram, Wolff Olins and Make Architects to get some fresh ideas.
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Retail Statistics: The Latest

Retail Statistics: The Latest

We look at the numbers behind the seasonal retail headlines to understand shoppers trends and to see if retailers are meeting their needs online and offline
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Rethinking Retail: Wayfinding in the Digital Age

Rethinking Retail: Wayfinding in the Digital Age

News that iPhone users can now use an indoor mapping tool might appeal to some shoppers, but will it have a lasting impact on the way we navigate retail?
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Top 10 wayfinding tips for property developers

Top 10 wayfinding tips for property developers

Here are 10 wayfinding tips which if followed can help any property developer get the most from their development.
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External branding is more than just a badge

External branding is more than just a badge

Christian Lawson, our Director of Brand Implementation, shares his thoughts on branding in the built environment. He argues that brands can, and should, do more.
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World Stadium Congress 2015 – Top 5 Takeaways

World Stadium Congress 2015 – Top 5 Takeaways

Our Top 5 takeaways from the World Stadium Congress 2015 in Doha, Qatar and how wayfinding and 'brand experience' is being considered within sports stadium environments.
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The Humble Arrow – a 15 second film

The Humble Arrow – a 15 second film

Here’s our pick of top arrows from the built environment
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Social

Instagram

15/10/2024 10:21
Three years ago, Endpoint completed a significant wayfinding and signage project at the historic Theatre Royal Drury Lane (@lwtheatres), just in time for Disney's Frozen to light up the stage. Now, as that magical run recently concluded, we reflect on our contribution to this grand restoration.Our team navigated unique challenges in blending 21st-century functionality with 18th-century aesthetics. By carefully recreating historic typography using modern techniques, we ensured the signage seamlessly integrated with the theatre's Georgian architecture, while guiding guests through the venue's newly added amenities.From the King’s side to the Prince’s side, every detail was thoughtfully designed to honour the theatre’s rich legacy while serving its contemporary needs. We're proud to have played a part in revitalising this iconic West End landmark, enhancing the visitor experience for the past three unforgettable years.Check out the link in our bio to explore the incredible £60 million restoration project! Watch our case study video on YouTube, where Dan Watkins dives into the details, or visit our website to learn more.📸 1 - 7 @marcusginns
📸 8 - LW Theatres
📸 9 - Michael Bowles Photography
30/09/2024 17:50
We’re excited to share that our University of East London (UEL) project has received an Honour Award in the Placemaking category at the 2024 SEGD Global Design Awards! 🎉A heartfelt thank you to our amazing team, partners, and UEL for their dedication in making this project a success. This recognition showcases the power of collaboration and thoughtful design in transforming spaces.Special thanks to our incredible collaborators:Client: @universityofeastlondon
Architects: Altitude Design
Art Consultants: @artacumen
Sustainability Consultants: KLH Sustainability
Lighting Consultants: Lumineer Studio
Landscaping Consultants: @outerspace_urban_design
Exhibition Consultants: @outside_studios_
Signage Fabricator: @douglassignsukClick the link in our bio to read the full story!
20/09/2024 12:58
Celebrating six years of transformation at the Royal Opera House!Saturday 21st September marks six years since the Royal Opera House unveiled its ambitious "Open Up" project, designed to make this iconic cultural landmark more accessible, welcoming, and inclusive. Endpoint was proud to be part of this remarkable journey, working alongside @stanton_williams and the ROH Audience Experience Team to enhance the wayfinding experience across the venue.Our mission was clear: to help visitors navigate the space with ease and improve the overall visitor experience. By introducing our seamless, user-centred wayfinding system, we achieved:- Reduced foyer congestion and shorter "street to seat" journey times (under 3 minutes!).
- Fewer "lock-outs" due to late arrivals, thanks to our innovative ticketing and signage design.
- A more intuitive experience for all, including international visitors and first-time guests.Want to learn more about our work on this project? Click on the link in our bio.#weareendpoint #wayfinding #wayfindingconsultant #design #royaloperahouse #openup #accessibility #culturallandmarks #architecture #userexperience📸 1 - Royal Ballet dancers Olivia Cowley and Joseph Sissens in the Linbury foyer of the Royal Opera House, photo by @lukehayesphotography / ROH.
📸 2 - 4 & 8 - @huftonandcrow
📸 5 - 7 - Endpoint Photography
02/08/2024 15:41
At Endpoint, we're excited to be utilising Virtual Reality (VR) on some of our wayfinding projects to create immersive 3D environments that mirror real-world spaces. This isn't just great for collaboration; it also lets us, our clients, and architects view the project from the end-user's perspective. By experiencing our wayfinding and signage in VR, we can identify potential challenges and address them before implementing the design—something that's often tough to achieve with traditional methods.Watch this space for upcoming videos and photos of our innovative work!
05/07/2024 16:58
We recently visited a supplier to explore their sublimation capabilities. Here are some samples of their work.We enjoy visiting suppliers, as it allows us to learn about their latest innovations, review samples of their work, and observe their processes.This firsthand experience enables us to provide informed recommendations to our clients regarding the best materials for their projects.

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